What’s in a name? That which we call a rose by any other name would smell as sweet”
A quote from one of my favourite plays. Good old Shakespeare famously wrote that Juliet believed that a name was just a label used to identify someone (or something), and was not suggestive of their worth or character. But for me, there is a little bit more meaning behind choosing the brand name Organic Youth.
You would think the “organic” bit is pretty self-explanatory really. However, not all companies that claim to use organic ingredients actually do, or they may do so in very small amounts (feel free to do your own research on this – you might be surprised!). But I pride myself on standing by my word, and I wanted to shout about it in my brand’s name! Organic Youth commit to using high quality certified organic ingredients whenever possible to craft our skincare oils. We will always tell you the amount of certified organic content in our products (which currently ranges from between 82.7% and 99%), and where it is not possible to use certified organic, we will substitute this for natural.
Now onto the more complicated part. Why did I choose the word “youth”? After all, Organic Youth is not an “anti-ageing” skincare brand. Having previously been an oncology nurse, I know that ageing only happens to the lucky ones. Ageing shouldn’t be feared, it should be treasured. So if Organic Youth is not “anti-ageing” skincare, why mention anything to do with age in our name?
Youth, to me, is about a feeling rather than a number. Youth is a vibrancy, an energy, a spirit, a glow. An older person’s skin can still remain youthful looking, like they have a glow of energy around them. And a younger person’s skin can look tired and much older if it isn’t being looked after properly.
The vibrancy and glow of your skin can be diminished through many things, not just old age. Environmental factors such as poor diet, dehydration, smoking, hormonal changes, poor sleep routine, using products that strip the skin’s natural oils, and the weather (hot or cold!) can make the skin look tired, lifeless, blemish-prone and dull. Organic Youth’s range of skin oils will nourish and condition your skin to leave it feeling moisturised, healthy and glowing. Our ingredients have been specially selected for their natural youth boosting properties such as vitamins for nourishment, antioxidants to fight free radicals and protect the skin from pollutants, astringent and anti-septic properties to cleanse, balance, and control blemishes, and moisturising effects for to condition the skin. The formulas in our PURE range are anhydrous (do not contain water), and they do not contain any preservatives, so they are packed 100% to the brim with nourishing ingredients.
So whether you are 25 or 85, and whether you are looking to retain or regain your skin’s youth, choose Organic Youth!